Communications · Digital Media · Storytelling
Caroline Potts
I turn ideas into clear, engaging stories and digital experiences that connect people with opportunity.
Now
Digital Media Intern, The Walt Disney Company
Talent Connection Marketing team. I help connect people with Disney career opportunities through career content, digital strategy, CMS work and performance analysis.
Before Disney, I wrote and optimized 45+ articles for State Farm, built for both readers and AI search. I also write personal essays on The Grit.
Storytelling ✦ Copywriting ✦ Editing ✦ Brand voice ✦ Content strategy ✦ SEO & AI search ✦ CMS ✦ Localization ✦ Analytics ✦ Storytelling ✦ Copywriting ✦ Editing ✦ Brand voice ✦ Content strategy ✦ SEO & AI search ✦ CMS ✦ Localization ✦ Analytics ✦ Storytelling ✦ Copywriting ✦ Editing ✦ Brand voice ✦ Content strategy ✦ SEO & AI search ✦ CMS ✦ Localization ✦ Analytics ✦ Storytelling ✦ Copywriting ✦ Editing ✦ Brand voice ✦ Content strategy ✦ SEO & AI search ✦ CMS ✦ Localization ✦ Analytics ✦
What I do
I understand people. I understand words. And I understand the digital systems that get those words in front of people.
01 · People
Audience first
Every piece starts with who’s reading: a job seeker, a customer with a question, a student deciding where to study. I write for what they need and how they’ll look for it.
02 · Words
Clear, engaging writing
From insurance guides to travel stories to personal essays, I write and edit for different audiences, purposes and channels, and make complex ideas easy to follow.
03 · Systems
Digital fluency
I know the systems that deliver the message: CMS platforms, SEO, AI search (GEO/AEO), localization and analytics, so the right words reach the right people.
Selected work
Selected work
Each project starts with a communication challenge. The digital tools are how I solved it.
Disney · career communications
Connecting global audiences with the right career opportunities
Making sure job seekers in every market find career content in their language, using SEO, localization and hreflang strategy.
State farm · content strategy
Helping customers find clear answers
Rewriting and optimizing 45+ insurance and financial articles for readability, brand voice, search and AI answers.
Writing · editorial
Writing for every audience
Travel stories for future study-abroad students, moving guides for a digital publication, and coaching for student writers.
Writing and storytelling
Writing & storytelling
80+ published pieces for brands, publications and my own readers, from insurance guides to personal essays.
Brand content · state farm
45+ articles for Simple Insights
Clear, trustworthy answers to insurance and financial questions, edited for readability and brand voice.
Editorial · unimovers
23 articles for a digital publication
Practical guides on moving, money and real estate, written and edited for a broad audience.
Marketing · CIMBA italy
Study abroad storytelling
First-person travel writing and photography to help students picture a semester in Italy.
The grit
From The Grit
Essays and field notes on career-building, creative work, and the unglamorous middle part of getting somewhere.
Latest post
Where to eat, shop, & swim in St. Pete’s
My favorites from my last two trips to St. Pete’s.